Since President Donald Trump was sworn into office, “The Late Show” host Stephen Colbert has somehow managed to keep CBS in the number one spot for late-night TV.
For one reason or another, Colbert’s endless Trump punching bag session was high-quality entertainment to millions of Americans. Things started to go downhill for Colbert on May 1 after he suggested that Trump’s mouth would be a good holster for Russian President Vladimir Putin’s sexual organ. The FCC received 5,700 complaints regarding the monologue.
Less than two weeks ago, Colbert did a skit with a fake Melania Trump. In the skit, the fake Melania suggests by her body language that having a sexual relationship with Canadian Prime Minister Justin Trudeau is something she fantasizes about.
All the one-sided, over-the-top political commentary is now costing Colbert in ratings. His five-month winning streak is over. And who knocked him out of the top spot? “The Tonight Show” host Jimmy Fallon, who has made it a point not to insult the president or his fanbase.
According to The Wrap:
“The Tonight Show,” hosted by Fallon, won late-night last week with most total viewers, averaging 2.66 million viewers overall compared to “The Late Show’s” 2.62 million.
Fallon also saw a 62 percent demo margin over Colbert, which is its highest since the week of Jan. 9-13. He had a 0.68 rating in the advertiser-coveted 18-49 demographic, compared to Colbert’s 0.42.
This is the second week in a row that “The Tonight Show” can claim its biggest margin of victory versus its biggest competitor in five months.
Fallon’s lead is marginal at best. But the fact that this is the first time Colbert has lost his lead since Trump’s inauguration seems to be an indication that people are slowly turning away from Colbert’s antics and are more interested in entertainment that appeals to a mass, diverse audience.